De Beers De Beers diamond prices control unusual story

And the role of De Beers diamond pricing Cecil rhodes is a pioneer, when he died in 1902, De Beers has 95% of the world's diamond production. But we know the person behind the diamond empire is Ernest Oppenheimer, then is his heir. In order to control the diamond prices and inventory, wearing bill stone federation 'diamond' to create a distribution channel, drill miner and distributors have joined the distribution channels, because they think diamond must create scarcity, in order to diamond prices. By Oppenheimer, DE beers also signed a special contract with buyers and suppliers, banning them from with companies outside of DE beers diamond trade. DE beers will through its subsidiary to buy diamond, and to determine the number of diamonds to circulate on the market and their prices. The company operating for decades. De Beers Debbie lille diamond sales De Beers diamond is also marketing concepts, they are the most famous slogan was 'diamonds are constant, a forever', this is actually become the official motto. Oppenheimer family in the United States is the purpose of selling their diamond. Through this advertising combine them with love, in the 1940 s they greatly increased the sales of diamond and diamond engagement ring. When discovering new resources, such as in the former Soviet union and Botswana, DE beers and they established a union, or continue to try to buy all the stock, so that the global diamond trader can only through the 'single channel' diamond drilling. But in recent years, a large number of production countries refuse to cooperate with this kind of single channel system, force DE beers to shift strategy. Today, De Beers De Beers diamond pricing can no longer control. Today, it focus on promoting their diamond brand and retail stores. If you are looking for diamonds and diamond prices have all sorts of questions, or just want to buy a lovely diamond jewellery, but I don't know where to buy diamond is the most affordable price, please feel free to contact the shop. Our experience store headquarters is located in the center of diamond district, to provide you with the highest ratio of all kinds of diamond and jewelry, smart as you, don't miss.