Diamond ring brand isn't that important

As we like to buy clothes, people buy a diamond ring, will first consider the brands, they often think, choose a good brand, choose the good quality and service, blindly believe what big brands have security, is to buy a rest assured. But to buy diamond, care about the quality of the diamond, as long as it is normal manufacturer, his diamonds are guaranteed, so don't have to be so care about the brand, brand of diamond rings and other diamond ring is the same, same quality. Choose a big brand will mean that you chose the high consumption, spent more money, to meet your in the mind of a sense of security. If you compare carefully, you will find that the quality of the diamond ring like you haven't much relationship with the brand. This is because the value of one of the diamond ring is mainly decided by the diamond, the diamond is not comes from the jeweller, also is not the product of a brand stores, but a kind of natural mineral, is a kind of scarce resources, so it is quite valuable diamond. It doesn't mean big brand is to have high quality, you will often pay for their higher brand value. Big brands of expensive storefront rent, large advertising and market deduct points, make its price is high, if you go to buy a diamond ring of old brand, in addition to can give you a long face, with general brand is the same as the other, but the price you may need to spend a lot more.