Diamond ring in the eyes of most of the friends should still belongs to the high price of the product, though now everyone's consumption ability improved ordinary wage earners to buy a diamond ring is not just a dream, but to buy particles bigger diamond ring is a little difficult. In the process of choose and buy jewelry, many friends will find some domestic famous brand diamond merchants and some of the famous brand of diamond merchants between diamond products, there is a big price difference. Why these differences exist, is actually to hide what we don't know this issue? Including Hong Kong jewelry brand brand, more than 70% of the country's national jewelry are manufactured in shenzhen, what Italy imports, that basically is processed in shenzhen. Such as a diamond ring, 3000 yuan in store can sell for the price of more than 10000. The survey found that in some local shopping malls selling price 10000 yuan of the diamond ring, jewelry factory in shenzhen, the wholesale price is 3000 yuan only. A diamond ring, from factory to sell to the consumer's hands, markup percentage reached 300%, profits is very surprising. The author in a showroom to ask: '30 minutes of the H color of 18 k gold, SI level of diamond ring, wholesale and how much is it? 'Said the boss tapped out a calculator with:' 30 batch, the lowest price. 'Bei another exhibition hall in the water, I see some price level of this diamond ring 1. 10000, some price 1. 20000 yuan of above. The boss said, this is retail price, wholesale 3 fold. The domestic diamond prices so high for two reasons, one is domestic is higher and higher demand for the diamond ring, a rising tide lifts all boats, diamond prices will increase. Another reason is that with the rising of price level, the company size bigger and bigger, so the company's spending will increase at the same time, increased among the cost of the product is intangible, so from a jeweler's point of view, income is still relatively low, is not some people said.