(1) Can gold jewelry products be invested? At present, my country's domestic gold investment channels are narrow, and there are very few varieties that can be easily invested, resulting in limited knowledge of the public and scholars about gold. Many ordinary citizens are eager to invest in gold, but there are many misunderstandings. (1) Can gold jewelry products be invested? At present, my country's domestic gold investment channels are narrow, and there are very few varieties that can be easily invested, resulting in limited knowledge of the public and scholars about gold. Many ordinary citizens are eager to invest in gold, but there are many misunderstandings. For this, they must first master the following knowledge. The gold products that ordinary people in China can usually see are mainly gold ornaments. But gold jewelry is not a good investment product. Gold jewelry has aesthetic value. The additional cost to purchase gold jewelry itself is very high. The purchase price is very different from the intrinsic value of the gold raw material. From gold bullion to gold jewelry, jewelers must process, plus manufacturers and wholesalers. When the profits of merchants and retailers finally reach the buyer, all these costs are borne by the buyer. When selling, this part of the cost is only borne by the buyer, so the actual transaction cost of gold jewelry is very high. In addition, gold and silver jewelry will be worn to different degrees in daily use. If the old gold and silver jewelry is realized, its price will be discounted compared to the original amount. For example, in 2001, the world gold price was at the lowest level in history in the past 25 years, with an average price of 270 US dollars per ounce. At that time, the price of gold jewelry was about 90 yuan. In 2005, when the price of gold rose to 480 US dollars per ounce, the price of gold jewelry The market price is 125 yuan. Assuming that gold investment was purchased that year, from the perspective of the price of gold raw materials (referring to the dollar price), the return on investment should be 77.8%. But if the investor is buying gold jewelry, the lowest purchase price in 2001 was 85-95 yuan/g, and the highest repurchase price for general gold merchants to purchase old gold was no more than 110 yuan/g. It can be seen that if investors invest in gold jewelry, even if the world gold price has risen so much, they will not be able to enjoy the benefits of rising gold. The large amount of investment income obtained by investing in jewelry gold will be consumed in various intermediate costs. (2) How to distinguish the types of gold products purchased? According to the composition of gold and other metal components, gold products can be divided into three categories: pure gold products, alloy (k gold) products and wrapped gold products. In reality, there is no 100% pure gold, and countries have different regulations on the lower limit of pure gold products. It is worth noting that in my country,'pure gold' and'pure gold' are not exactly the same concept. The draft national standard stipulates that the lower limit of pure gold purity is 99.99%, and the lower limit of pure gold purity is 99.0%. There are three main types of pure gold jewelry on the market in my country: '49 goldSince pure gold has a low hardness and a single color, it is not strong enough to easily fall off when inlaid with gemstones. People add some other metals to pure gold and call it a gold alloy. Depending on the proportion of other metals added, the color, hue, hardness, ductility and melting point of karat gold are different. Countries in the world have different requirements for the content of gold in karat gold. Asians like high karat gold. Jewelry, such as 22k and 18k, Europeans and Americans like 14k and 10k gold jewelry. Generally speaking, as jewelry gold, the minimum cannot be less than 8k. Wrapped gold is an alloy with a layer of gold attached to the substrate of other metals. It is generally used for aesthetics and anti-corrosion. The main forms of wrapped gold are gold-plated, gold-clad, gilt and gold-plated. Gold plating is to plate a layer of gold on the surface of an article with copper as the embryo. The plating layer is generally very thin. Gold coating is to wrap a layer of gold foil on the surface of copper, silver, aluminum, zinc, lead or other alloy materials. It wraps the inner substance like wrapping paper and plays a decorative role. Because the thickness of the gold coating is thicker than that of the gold plating, the outer surface Very similar to gold jewelry. The quality of gold-clad jewelry depends on the success or failure of the gold-clad craftsmanship. The United States generally puts a kf mark on gold-clad jewelry. Gilding and gilding are both traditional and ancient decorative crafts. At present, my country's national standards have provisions for gold-clad and gold-plated products, as well as for gold product imprints and identification plates. Generally, the manufacturer's code, material name, and content imprint are required. Products without imprints are unqualified. (3) Don't use buying gold jewelry as an investment. During the Spring Festival, people rush in the streets and alleys, and the shopping atmosphere in shopping malls is more active. The reporter recently visited some shopping malls in Guangzhou and found that in addition to the clothing counters and food counters, the major shopping malls have the most people, and the gold jewelry counters are also more lively than in previous years. Many gold jewellery shop owners said that this year’s gold jewellery products are particularly good sellers, especially commemorative jewellery that has become more popular. In this regard, people concerned remind consumers that gold jewellery souvenirs, gold bullion bars and gold jewellery have their own characteristics, and not all of them have investment value. Previous post: How to distinguish between categories when buying gold products? Next: Tips for buying high-end gold jewelry