How can silver jewelry manufacturers survive the cruel jewelry industry competition?

Compared with the clothing market, which is also a fashion industry, the development of the fashion accessories market is not satisfactory. At present, the domestic clothing industry, especially the women's clothing industry, is developing in line with the international market. In contrast, the jewelry industry has low brand recognition and focuses on counterfeit mid- and low-end products. Consumers are discouraged by various quality problems. The era of brand consumption has arrived, and the demand for diversification has skyrocketed. How can we seize market opportunities? Let’s take a look at the following: 1. Products: Consumer demand is subdivided, and brands are still following the trend. Since the beginning of this century, low-cost small jewelry stores have developed rapidly, bringing a bright rainbow, and new products in jewelry stores have been attracted by girls. They raced to chase. Small-scale jewelry stores have very little investment and have a clear positioning of their target consumer groups, which have allowed them to flourish and become a hot spot for investment. With more and more small jewelry stores and the total number of target consumer groups unchanged, coupled with the tremendous impact of online sales in recent years, the competition has become more brutal. Eliminated. As the number of new entrants chasing profits increases, the market becomes saturated and quickly enters the life-and-death struggle for survival. The profits are far smaller than the initial naive period, and there is even no profit. Looking at the consumer market again, the “little girls” who were originally wandering in the small shops have grown up. Some of them have achieved success in their careers, and some have returned from overseas studies. They still chase fashion and love accessories but lack choices and lack. The sense of design, the simplification of materials, and the immature brand have exposed various problems to mature consumer groups, which have made them feel tired. In today's consumer demand segmentation, consumers' purchasing power has increased, their aesthetic ability has been in line with international standards, and their needs have become more diversified. However, the development of the domestic jewelry market is extremely slow. Most producers are still struggling in the low-end market, and there is a gap between market and consumption. . 2. Operation: No design, lack of publicity, and brand added value ignored. We have to admire the high added value of international brands. If a major international brand product is produced by a certain domestic brand, the retail price may not exceed one percent, or even one thousandth. At present, the domestic jewelry market has done the most to imitate and follow suit. When a major international brand makes a jewelry, thousands of Chinese factories will copy it overnight. When will we have our own mature brand, this requires the joint efforts of enterprises. First of all, as an independent brand, unique design style is a necessary condition. The series of each season should echo the design style, rather than just imitating the popular styles of the season; secondly, moderate brand promotion is the only way to build a mature brand and increase its popularity. It is a prerequisite for good sales. Only in this way, the accumulation of many years can make a brand deeply rooted in the hearts of the people. When it comes to the brand, consumers yearn for it spontaneously and hope to have it. This is the highest value that a real brand can have. 3. Channels: With the advent of the retail era, space has transformed into a trend. The domestic jewelry market is undergoing earth-shaking changes. The original single traditional business channel of production-wholesale-retail has been impacted, and branded direct-sale stores have become the main force in the future market. When the retail era truly arrives and consumers become the center of the entire link, the transformation of retail space will inevitably become the dominant trend. In the past, we strive to show more products to consumers, but in the retail space now, it is more about shaping the brand image. Each product becomes a part of the store image, and the overall atmosphere is innovatively created instead of being a single unit. The products for sale are simply arranged. The choice of channels needs to be more refined. High-quality supermarkets and innovative wholesale markets will all become opportunities and flashpoints on the road to brand development. Xiamen 7000 square meters production base, 5S workshop management system, international REP production management system. The three silver jewelry manufacturers under its joint manufacture. The daily output is as high as 80,000 pieces of jewelry! Customized processing with custom patterns Next: Precautions when buying Moissanite diamond ring jewelry Previous: How to choose wedding jewelry?