The traditional diamond engagement ring from? About the traditional diamond engagement ring is not much, because this is a relatively new phenomenon. So romantic origin without you even imagine. In the past few centuries, even for the upper class, it is also a rare indulgence. Man one knee kneel down and presented the idea of ring, actually by the famous DE beers diamond trade company ( 戴比尔斯(De Beers) Conceived by marketers. Originated in the 1930 s. The legend of two month come from? For an engagement ring to two months salary to pay for this idea comes from DE beers, because they are aware of the potential market of the engagement ring. However, their definition of perfect ring began in the 1930 s: the engagement ring should be set with diamonds, it may need a month's salary. A successful marketing strategy. About in the 1940 s, people all over the world began to visit diamond retailer. For DE beers, it is a sign of sharply push up prices. These ads have been given a new title: 'two months 'salary shows Mrs Smith' in the future. In this tradition, the British and americans differ? The marketing strategy is also a success? How much money we spend on an engagement ring today? Recent studies have shown that britons spend an average of 2500 euros on an engagement ring. Americans spend a lot more. Market research firm, Bain&Company) Said that americans spend at least two times in love: two months 'salary. What should be the price of a diamond engagement ring? I need to spend on her perfect ring how much is it? Just as you choose for your wedding traditions, you can also decide the price. A perfect engagement ring is not just investment. Ring can let her know how much you know about her, and you know what is suitable for her. It symbolizes the indestructible and eternal love you. And no additional mandatory price tag. If I don't know which ring fit her? How can I customize a exclusive her engagement ring? You are always welcome to professional jewelry, consulting, or get her personal offer custom ring.