Is custom jewelry reliable? What needs attention?

Custom jewelry is more like an exclusive design for the post-80s and post-90s, because it is not understood by most people, many people think that private orders can only be owned by the rich, and they think that private orders are expensive. In fact, on the contrary, customized jewelry is more like an exclusive design for the post-80s and post-90s than the expensive branded goods at the counter. Because it is not understood by most people, many people think that the private order can only be owned by the rich, and that it is private. Custom-made is expensive. In fact, on the contrary, compared with expensive branded goods at counters, private orders of the same quality are more personalized and customized at affordable prices. I believe most people have the same confusion when they want to get married and buy a diamond ring. Now I will analyze the difference between the two models in terms of price and product based on my own understanding. Hope to help Zhu friends!　　　　 1. In terms of price, friends who have made customized diamond rings know that the price of customized diamond rings will be 50%-70% lower than traditional ones, or even more. So why is the customized price so much lower? The main reasons are the following three points: 　　　　 First of all, the rent of traditional jewelry brands in shopping malls or street shops will be ten times or more higher than that of private customization. Of course, this high rental fee must be added to the product price.　　　　Secondly, in order to meet the needs of customers with different finger ring sizes, traditional jewelry brands have a very large inventory, and they focus on private customization. Customization can meet almost all finger ring sizes, so there will be no too much inventory cost. In terms of inventory costs, traditional stores or stores are dozens of times higher than customized stores. Finally, it is the cost of publicity. Traditional jewelers use advertising in their publicity. The annual cost of advertising alone is hundreds of thousands because it should be considered a normal level, and most of the customized models use cooperation and Internet promotion methods. Such promotion methods High accuracy and low cost. Second, the product side has the following three disadvantages for the spot diamond ring: 1. The diamond size and grade are not suitable for the setting style. Most of the spot diamond registration will not be diamond DF color, that is to say It is not a top-notch diamond, and it is difficult to satisfy for customers who pursue quality. 2. Most of the spot diamonds of traditional jewelers have no international certification. The evaluation criteria of diamonds are reflected by certificates. The most internationally authoritative certificate is the GIA certificate issued by the American Jewellery Institute. Most traditional jewelers The spot sold does not provide GIA certificate, so it is difficult to guarantee the quality of the diamond.　　　　 3. The diamond ring styles that traditional jewelers can provide due to inventory pressure are only a few popular ones, which cannot meet the needs of unique consumers. The private customization model perfectly solves these shortcomings. Because it is customized, most of the loose diamonds provided are certified by GIA, and you can easily find various parameter information of the diamond from the Internet; private customization provides basically all the available on the market Common diamond ring styles are for consumers to choose, and consumers can also customize a unique diamond ring according to their needs!　　 The above is the information about custom jewelry summarized by the author for you. The information comes from the Internet. If there is anything wrong, please forgive me. If you need jewelry customization, please pay attention to the official website of jewelry inlay. Jewelry inlay is waiting for your inquiry!