Since First Lady wears a domestic brand coat, the stock of textile and garment is going up; she wears pearl earrings with iron beads, the Chinese people are feeling proud of the domestic goods immediately. The media said that she gave the domestic goods a shot in the arm.
Why this can happen? Now, we will introduce Peng Liyuan and Michelle Obama in detail to see how their dresses up influence the fashion world and economy.
Peng Liyuan is a famous soprano singer in China. She is the youngest civilian general of People's Liberation Army, the 8th, 9th and 10th CPPCC member and ACWF Executive Committee. People know these proud titles and roles, but a few days ago, another mystery identity has been known by us, it's the First Lady of People's Republic of China. Many people call her the Mother of China. From now on, she will act the First Lady in the history stage. While she acts the new role very well with her mature and elegant temperament.
The Russia newspaper has commented, 'Peng Liyuan gives First Lady a new definition'. While the media of Japan captured Peng Liyuan's every movement when she arrived and thought her foreign affairs ability far exceeded the Japanese First Lady. Also, the New York Times says, she will break the tradition of relatively obscure which the previous First Ladies of China keep.
On March 22th, 2013, Chinese Chairman visited Russia for the first time, while the First Lady Peng Liyuan's appearance has got favorable comments. Her simple and fashionable dress up has got the attention all over the world. It was confirmed that all her clothes came from nation independent brands. This will no doubt send a strong signal to the outside world that the national brands have the chance to be stronger in China. Her foreign affairs with fashionable national brands will set off a new round of boom.
Michelle Obama, First Lady of United States, brought $2.7 billion to the brand named Jason Wu which she wore and became the most powerful booster behind the scenes in fashion industry of the United States.
According to the Hong Kong Wen Wei Po, Dec 19th, 2010, the first lady attended to a Christmas party with a second-hand black dress. She would be the first to wear second-hand cloth in public as the First Lady. This has caused a furor among fashion industry. The dress is about $2500, which is bought in a second-hand shop. The shop owner said Michelle also ordered other dresses and would wear later. Sometimes, Michelle's dress up and taste cause controversy, even so, she is still one of the best well-dressed women which elected by Vogue magazine.
Perhaps, Michelle cannot expect that her dress up is better than the plan the president makes to stimulate the economy. We can figure out the brands were booming after we checked the 29 brands that Michelle wore. Since she wore a brand skirt called Azzedine Ala a, the market value of this company increased $1.1 billion. The Harvard Business Review published an article named Michelle Effect considered that the economic value which she brought about is over $3 billion.
So, the influence of the First Ladies is obvious, not only the politics, but also the field of fashion and economy. Maybe their dresses up are the weather vane of the fashion world.