A friend who is a jewelry processing factory found a jewelry product with very good sales in the market and told me that we can make this product, and it can be made cheaper, the factory direct sales, and the profit is higher. But when you think about it, can you really do it if you have a cost advantage? In fact, lower costs are not necessarily higher profits, because reducing costs must be achieved by lowering product quality. If the quality of jewelry processing is lowered, it will mean more negative reviews from customers and lower sales. Therefore, low-cost copying of hot-selling jewelry is not necessarily profitable, and it is more likely to destroy its own reputation. Some businesses' own products sound good, but they still want to find a jewelry processing factory to copy other people's hot jewelry, instead of thinking about making their own products? This is attributed to the lack of understanding of the market about the product, and only thinking about low-cost replication. For example, if someone else's gold necklace costs 25 yuan, he will find a jewelry processing factory to produce gold necklaces that cost 15 yuan. The quality is often not satisfactory and the sales are naturally not good. In fact, if you want jewelry products to sell well, what businesses lack is to analyze and investigate the market's competing products, then select products based on the results, and then find jewelry processing plants for processing. We all know that when the demand for a product is large enough, the subdivided categories are the precise needs of others. Therefore, we can directly enter the category segmentation market of jewelry products to select products and identify customer needs. For example, bracelets, subdivided gold bracelets, then look for styles, find people, and all are determined, then let the jewelry processing factory carry out batch gold bracelet OEMs. Only by doing this can the merchants harvest superb customers and create hot products. Next: How to improve the competitiveness of the jewelry processing industry? Oriented by optimizing product structure Previous post: Jewelry processing factory tells you: the characteristics and changes of gold jewelry