Online holiday consumption to break the record

In this year's harvest season, there are 10 individual shopping day more than the $1 billion mark, but only one day in 2010. In 2011 - the best online shopping day - for the second year in a row Cyber Monday ( Cyber Monday) , it's the final total of 12. 500 million dollars. ComScore chairman Gian Fulgoni said: 'as the entity holiday retail store about 4% of the annual growth rate, obviously continue to gain market share from traditional retail e-commerce, because of the convenience of the Internet and lower prices more attractive. 'Although still very price-sensitive consumers, consumer spending is higher this year, although it seems to be caused by the savings interest rates fall. 'He added. Although the result is certainly worth celebrating holiday consumption, but Gian Fulgoni warned that unless the retailer to report on their financial year-end results, otherwise it is difficult to sure their aggressive pricing strategy and free delivery service ( In more than half of all transactions) Whether based on lower margins.