In the past six months, due to the reduction in automobile consumption and technological innovation in the automobile industry, the use of industrial platinum has been reduced on a large scale, resulting in a sharp drop in the international platinum price, which has dropped to a low price of 237 yuan/g over the past three and a half years. Many investors in Guangzhou considered that in the six months since the gold investment dips, due to the reduction in automobile consumption and technological innovation in the automobile industry, the use of industrial platinum has been reduced on a large scale, causing the international platinum price to plummet, reaching a new low of 237 yuan over the past three and a half years. /G low price. Many investors in Guangzhou have taken into account the experience of buying bargain-hunting in gold investment, and they have questions in their minds: Can platinum investment also be bought at a low price? Professionals remind investors that this is not the best time to intervene, and it is better to be cautious. The'bear market' of platinum prices goes without saying. In the domestic market, the main types of platinum investment are basically only platinum gold coins, and platinum gold bars are very few. Platinum trading on the Shanghai Gold Exchange is still not open to ordinary investors. The reporter saw in the Guangzhou market that although the price of platinum has fallen sharply in the past six months, the decline in platinum gold coins, the main investment product, is not large, and the decline is more than 10%, which is more than 20% compared with the same period of gold, gold and silver coins. The% drop is much smaller. According to the owner of the Zongyuan Post Coin Card Market, the reason why the price of platinum coins has fallen is limited, mainly because they have never been speculated on a large scale before, and the price has never risen to the heights reached by certain gold coins such as Olympic gold coins. The so-called commemorative coins not only include the value of their materials, but the circulation is the main factor that determines their future development. The circulation of platinum gold coins is often only a few dozen to a few hundred, which takes the lead in this regard. However, is it a good time to buy platinum and gold coins on dips? Professionals disagree. According to Zhu Zhigang, the chief gold investment analyst of the Fujian Gold Association, based on the current domestic platinum price, 1 ounce of platinum is equivalent to 31 grams. Based on the current platinum price of about 240 yuan/gram, the material value of 1 ounce of platinum gold coins It is around 7400 yuan. Regardless of the main varieties of Panda Platinum Coins or Kirin Platinum Coins, their material value does not account for a high proportion of their total price. The former is only 20% to 42%, and the latter is only 15% to 27%. Compared with gold gold coins, it is much less. The current price of 1 ounce panda gold coins is only about 6,500 yuan, and its gold content is as high as 90% or more in accordance with the price of gold. Although circulation is the most important factor in determining the future appreciation of commemorative coins, the gold content cannot be ignored. At least in the short-term, platinum coins still have room for decline. Zhu Zhigang also reminded investors that if they are not buying gold and silver coins and cannot trade in the second-hand market, the repurchase channels for platinum investment are very narrow, far inferior to the smoothness of gold repurchase channels. In Guangzhou, there are only a few large-scale repurchases. The center is willing to do platinum business, and its price is not standardized. It can often only buy back half of the platinum price quoted on the Shanghai Gold Exchange on that day, and investors naturally suffer a lot. However, people in the industry have different views on the consumption of platinum jewelry. Wang Ming of CICC Gold (600,489, stocks) reminds everyone that, like gold jewelry, platinum jewelry is a consumer product. It is not in the investment field. Whenever there is consumer demand, you can consider buying it at a low price. It is reported that the current price of platinum jewelry in Guangzhou has set a new low for more than 2 years, reaching a low price of 466 yuan per gram, which has already fallen below the cost range of most merchants. The so-called merchants cannot make moneyless transactions. For this reason, The price reduction in a short period of time is unlikely to be too great, and now the location purchase should be a wise choice. But in a nutshell, jewelry is not an investment product. You can only buy it if you need it. After you buy it back, you don't need to care too much about the price rise or fall. Previous: How to wear jewelry Next: The International Platinum Association celebrates its ten-year grand celebration