Qu0026A: Why custom diamond rings are much cheaper than mall diamond rings

Why is a customized diamond ring so much cheaper than a finished diamond ring in a shopping mall? Why are diamond rings in the mall so expensive? The price of diamonds in the domestic market remains high. In addition to the rarity of the diamond itself, it is also related to the current diamond business and sales model. 　　Why custom diamond rings are so much cheaper than finished diamond rings in the mall?　　　　 Why are diamond rings in the mall so expensive?　　　　 The price of diamonds in the domestic market remains high, not only due to the rarity of the diamond itself, but also related to the current diamond business and sales model. As a special luxury, diamonds are deeply rooted in the store business model. In order to create an atmosphere of'elegance and luxury', almost every diamond jewelry store is opened in a prime location, and it costs a lot of money to decorate, and the service quality is very high. In most cases, there are more salespeople than customers. In order to expand the brand's influence, the shops must bloom more to form a'scale effect'. In this way, shop rents, decoration costs, and salesperson’s hire money will eventually be spread to consumers.　　　　 Take an example: a consumer bought a diamond ring of a certain brand in the mall for a price of 10,000 yuan. After the diamond ring is sold, 17% have to pay value-added tax, 25 to 45% have to be reserved for shopping malls, 5% diamond consumption tax, and 2% commission for salespersons. In addition, brand promotion and counter decoration costs must be shared among each item. At least half of the selling price will be deducted for this part of the mall. In addition, the finished products in the store are the goods that the boss spends on his own, and the cost of capital will also be taken into consideration.　　　　 Therefore, if you make branded products in a shopping mall, if you don’t increase the price of the product at least twice, you won’t be able to recover the cost. For a big brand, his publicity costs will be higher, and the proportion allocated to the product will be greater.　　　　Diamonds are of quality, not brand. Traditional jewelry stores need to invest a lot of money in the display of goods, and need to load a lot of manpower, material resources and management and operation costs. We have our own online store or no online store at all. Only WeChat can deliver high-quality and low-priced diamonds to customers. Traditional jewelry stores are located in prime locations and require a lot of rent. The operating costs and intermediate links to carry are far more than online sales.　　　　 Is cheap diamonds bad quality?　　　　Because of the high price of diamonds, many consumers have the mentality of'seeing is believing' and are always a little worried about online purchases. In the Chinese market where integrity has not yet become popular, there have indeed been many problems with online trading, making people even more shunned by online shopping.　　　　 In fact, every diamond has a constant evaluation standard, which is what people often call the '4C standardA grade is a price, and even if you don’t look at the real thing, you can estimate and judge the quality according to the standard.　　　　 The diamond rating is very systematic, with strict measurement standards, a standardized rating system, and advanced monitoring equipment. There are grading certificates issued by world authoritative appraisal agencies (GIA, AGSL, HRD, etc.), and the girdle of some internationally certified diamonds will be laser marked with the certificate number, so consumers can rest assured to buy online.　　　　How to ensure that the customized loose diamonds are real diamonds?　　　　 1. The purchased diamonds have a national (NGTC) or international (GIA) authority certificate.　　　　2. Merchants support re-inspection. Customers can go to the jewelry appraisal agency for re-inspection if they are not assured. After the re-inspection is passed, the buyer will send the payment to the merchant after receiving the goods, which ensures the security of online transactions. The above is the author's summary for you about why custom diamond rings are cheap. The information comes from the Internet. If there is anything wrong, please forgive me. If you need jewelry processing, setting, and customization, please visit the official website of jewelry setting. Jewelry setting will serve you wholeheartedly !