Silver ornament industry development prospects in the future

In recent years, the traditional silver, are popular with many consumers, especially women, some minority nationalities in our country, such as the miao silversmith industry is very developed. But compared with foreign brands, the silver ornaments of brand awareness is not high enough. Compared with gold, platinum, such as jewelry, jewelry, silver cost is relatively low, the price is low, is mass consumption can act the role of article, especially the young consumer groups, silver ornaments satisfy the needs of their fashion, and closer to their purchasing power. Then the silver ornament industry development prospects will be how? Silver relative to other jewelry is safe, alloy material more or less will cause certain harm to human body, especially in direct contact with the skin, like the earrings necklace silver ornaments. Plain is a feature of silver ornament, neither luxurious but not tacky, suitable for people to wear. In the consumption area of silver, in big cities than the small city consumption is fast, consumption faster than in the north, south city is faster than rural consumption. Crystal parkway that silver ornament, as a kind of jewelry consumer goods, under the influence of subjective factors is bigger, this makes the jewelry is often not consistent between sales and the economy. In recent years, silver growing and becoming more and more attention because of the sales, after all, the silver ornament by competition from various fields, such as gold, crystal ornaments, and continuously improve innovative high-tech products. Champ consulting issued the 2010 China silver ornaments market prospects and investment feasibility analysis report, according to China's consumption of silver ornament from low-end to high-end of the high grade of silver ornaments, consumer tastes more fashion, so silver style will be more and more internationalization, some characteristics of silver ornaments, tried to battle by the advantage of low lattice low-end jewelry will be less and less competitive market, the silver is acted the role of domestic enterprises is threatened, makes the enterprises pay more and more attention to the development of high-end products, increased emphasis on product differentiation, silver ornament industry future development prospect.