The growth rate of silver jewelry exports in 2019 has increased, and the industry has tripled

In recent years, the annual growth rate of silver jewelry exports has reached 30%, which is three times the average growth rate of the entire jewelry industry, and the growth trend is considered to be continuous for a longer period of time. However, at the silver jewelry and accessories exhibition, there are still many brands from Japan, South Korea, Europe and the United States, and the mid-to-high-end silver jewelry category is still controlled by foreign brands. Silver jewelry is also facing structural adjustments. If jewelry processing factories simply test for counterfeiting, they cannot form a competitive advantage, and the competitiveness of enterprises has declined. Compared with European and American silver jewelry stores, Guangzhou is still in the low-end team, and its characteristic is that there are many small and micro enterprises. Although this has allowed the malls to compete adequately, the severe homogeneity phenomenon has severely prevented the development of the industry, and the domestic consumption There are very few brands that are recognized and well-known. The level of the competition is low and lacks a real innovative force to promote the improvement of the competition level. The use of customized jewelry processing to build a brand can improve competitiveness. 'The companies participating in the Hong Kong exhibition are all companies with design capabilities and brand influence. Most of the companies in our shopping malls have not formed brand influence and cannot compare with the brands on the Hong Kong exhibition. 'A merchant in Jewelry Street on Zhanqian Road notified the reporter. 'We are still focusing on follow-up, and we are fighting for cost advantage. 'Now the characteristics of silver jewelry brands in shopping malls are that they are not strong, not many, and not big. The small scale of the enterprise and the weak profitability directly affect the competitiveness of the enterprise. Although the silver jewelry industry took advantage of the rising demand for environmental transformation in the fashion jewelry industry, the silver jewelry industry was rapidly developing, but the scale of the company was generally small and the technical content of the products was low. Career adjustment and transformation is imperative. From the perspective of trading, 90% of silver jewelry is exported. Mainly exported to the Middle East, Africa and other places. The unit price of the product is low and the added value is not high. 'Now a few foreign orders for gold necklaces can be traded in a month, with a customer unit price of around 100,000 and a gross profit of 25%. Excluding expenses, there is not much net profit left in one month. 'A merchant notified reporters. 'Last month, an order of 110,000 from an African customer was made. The expenses for dinner, fun and translation commission were all counted. I finally made 9,000 yuan. 'Global shopping malls are increasingly demanding brands, while domestic brands in my country are weak and their competitiveness is relatively weak. Therefore, the industry as a whole has a bright future, but there are many challenges. To develop independent brands to occupy the market, it is necessary for domestic silver jewelry companies to truly realize the importance of brands. Next: Not only to learn to buy gold jewelry, but also to know how to match. Previous: How to wear different rings and their meaning-jewelry manufacturers