According to market research firm IBIS world, consumers in 2011 for the cost of valentine's day gifts will be higher than in 2010 5. 8%, a total of $18. 6 billion or $125 per person. Jewelry, which is expected to account for the valentine's day all 7 of the sales this year. 8%, back to the level before the recession, 'added the IBIS World company. IBIS World retail analyst Nikoleta Panteva said, 'luxury consumption has been growing, for bracelets, earrings, necklaces and rings had been become the gift of choice for many americans, this is not surprising. 'Online retailers will be one of the biggest beneficiaries of the holiday. Just because of the holiday on Monday, and everyone needs to work. As last November to December, we can see, more and more consumers prefer to buy gifts online. This trend is likely to be in the valentine's day again, on the day of the order on the day of shipment. Although is expected to increase 4 CARDS and candy. 9% and 5. May lead to some more than 1%, but the only jewelry sales growth will be flowers. Flowers orders will reach 15 IBIS World prediction. 16 $800 million, and growth. 8%. According to the IBIS World than valentine's day jewellery, americans on the same day the biggest spending will be used in food and beverage. They are expected to cost 88. 300 million dollars to buy food and drinks.