Why is custom jewelry cheaper than finished jewelry?

Why is custom jewelry cheaper than finished jewelry? Let's analyze it with everyone below. With the development of e-commerce, especially the rise of O2O shopping and WeChat now. There is always a friend who makes jewelry in your WeChat or by your side. The jewelry they sell 　　Why custom jewelry is cheaper than finished jewelry? Let's analyze it with everyone below.　　 With the development of e-commerce, especially now with the rise of O2O shopping and WeChat.　　　　 There is always a friend who makes jewelry in your WeChat or by your side. The jewelry and diamonds they sell are much cheaper than jewelry stores. Why are mall diamond rings so expensive?　　　　 The price of diamonds in the domestic market remains high. In addition to the rarity of the diamond itself, it is also related to the current diamond business and sales model. As a special luxury, diamonds are deeply rooted in the store business model. In order to create an atmosphere of 'elegance and luxuryIn order to expand the brand's influence, the shops have to bloom more to form a 'scale effect'. In this way, shop rents, renovation costs, and sales staff’s hire money will eventually be spread to consumers.　　　　 Take an example: a consumer bought a diamond ring of a certain brand in the mall for a price of 10,000 yuan. After the diamond ring is sold, 17% have to pay value-added tax, 25-45% have to be deducted by the mall, 5% diamond consumption tax, and 2% commission for salespersons. In addition, brand promotion and counter decoration costs must be shared among each item. At least half of the selling price will be deducted at this link in the mall.　　　　 and the off-the-shelf products in the store are the goods that the boss spends his own money on, and the cost of capital will also be taken into consideration.　　　　 Therefore, if you make branded products in a shopping mall, if you don’t increase the price of the product by at least one time, you won’t be able to recover the cost. For a big brand, his publicity costs will be higher, and the proportion allocated to the product will be greater. The above is the information that the author has compiled for you on how to engrave on a diamond ring. The information comes from the Internet. If there is anything wrong, please forgive me. If you need knowledge and consultation on jewelry processing, please follow the official website of jewelry setting, jewelry setting Waiting for your visit!