Why we will diamond associated with trust and love?

Diamond has long been regarded as a special, look at the hardest gem in the world can know the reason. Polished diamonds can show the unique light, color, shine, shine and glow, cannot achieve these other gems. But why would a diamond ring on behalf of the contemporary society of love? A company called DE beers ( De Beers） Diamond company is associated with romantic mainly due to the cause of the global agency DE beers ( De Beers） 。 The company since the end of the 19th century, by controlling the diamond supply chain and the diamond trade, get the lion's share of the world market. By paying close attention to the new ore mining, preventing diamond prices decline. Wise marketing one of the founders of the organization, Ernest Oppenheimer ( Ernest Oppenheimer） The son of harry Oppenheimer ( Harry Oppenheimer） Immigration to the United States in the 1930 s, in order to promote the distribution of diamond. Advertising slogans as 'diamonds are forever' was born. The first is the focus of the AD campaign young high income, and the marriage age of man. The amazing success. As more and more marketing budget and extended to more and more countries, has become a synonym for DE beers diamonds, also represents love and romance. Only ads? Even if the connection between the diamond ring and love from decades of targeted advertising, it will not change the diamonds of incomparable beauty and grace of the eternal. Cannot change the fact is: today, everyone will be a diamond ring with engagement and marriage. So the conclusion is: the earth does not have a women can't put a diamond ring as a sign of strong feelings! You are looking for the perfect diamond ring? Would be happy to help you to choose!